From Consumers to Creators: How UGC is Transforming the Digital Landscape

Image source: Unsplash

UGC is a “buzz word” these days.

If you’re on Instagram and TikTok, no doubt you have seen ads for UGC creators and scrolled short video clips using the hashtag #UGCcreator. User-Generated Content (UGC) has taken the internet by storm this year, captivating the hearts and minds of millions in practically every niche and online community.